A bit about Me.

I am a marketing professional with 4 years of experience in social media management, content marketing and branding. Seeking to utilize expertise in enhancing brand presence as a Social Media Manager. Bringing a creative approach to social media marketing to reinforce brand story, engage current customers and capture new audiences. Coming with a thorough understanding of social media KPIs and campaign optimization strategy.

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Certifications

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Digital Marketing Associate

Instar Marketing Services

Managed end-to-end execution of email marketing campaigns, including conceptualization, scheduling, content creation, and list segmentation.
Implemented advanced seeding techniques to broaden the startup's email reach and enhance visibility.
Utilized a variety of email marketing platforms including iContact, Everflow, SenderScience, InboxAlly, AllinOne Messenger, Klaviyo,
Befree, and Campaigner to streamline campaign management and maximize effectiveness.
Crafted compelling HTML email creatives and copies tailored to campaign objectives, maintaining brand consistency and optimizing for engagement and conversion.
Assisted in the planning and execution of digital marketing initiatives for artists represented by the agency, ensuring alignment with overall brand strategies.
Produced high-quality digital assets such as graphics, videos, and promotional materials for social media and advertising campaigns, contributing to brand awareness and audience engagement.
Developed web design prototypes with a focus on enhancing user experience and maintaining brand identity across various projects.
Executed affiliate marketing campaigns through strategic placement of advertisements and targeted email outreach, driving revenue growth and expanding brand reach.
Contributed to the development of blog website branding, ensuring cohesive alignment with the agency's overarching brand identity and messaging strategy.
Supported the implementation of A/B testing initiatives to optimize email subject lines, content, and calls-to-action, leveraging datadriven insights to improve campaign performance.
Monitored and analyzed email campaign performance metrics such as open rates, click-through rates, and conversions, providing actionable insights to drive continuous improvement.

Social Media Executive

Cohost Media

Drove significant brand growth on Instagram, expanding followers from 24 to 2,500 within a swift 2-month period, signifying enhanced brand visibility and increased audience engagement.
Strategically defined and tracked key performance indicators (KPIs) for follower growth, engagement, and conversion, meticulously adjusting strategies to ensure consistent progress.
Orchestrated a content calendar, meticulously adhering to a structured posting schedule, resulting in heightened engagement rates and sustained follower retention.
Crafted a cohesive and distinctive brand identity across all content platforms, maintaining a unified visual aesthetic and consistent tone that resonated deeply with the intended audience

Social Media Marketing Manager

Whole Family Products

Engineered and executed a robust social media strategy for Whole Family Products, yielding a substantial surge in overall engagement and a notable upsurge in website traffic derived from various social media platforms.
Orchestrated the creation and oversight of a meticulously organized social media content calendar, guaranteeing punctual and consistent postings across diverse platforms such as Facebook and Instagram.
Spearheaded in-depth market research and analyzed social media metrics, pinpointing growth opportunities and fine-tuning social media performance for optimal results.
Fostered collaboration with multifaceted teams including marketing, creative, and product development, ensuring seamless alignment of social media content with overarching business objectives and brand messaging.

Social Media Manager

CSI Group of Companies

Managed social media strategies for a Facebook business page with 177,000 followers.
Collaborated with mall marketing teams to develop quarterly social media marketing plans aligned with corporate goals.
Orchestrated and executed bi-monthly online contests and events, directly contributing to a 20% increase in engagement.
Collaborated with graphic designers to create monthly content strategies and deliver ten high-quality creatives.
Responsively engaged with customers, maintaining a 24-hour response time for inquiries.
Coordinated social media efforts with associates, ensuring consistent brand presence.
Conducted monthly performance assessments, achieving a 15% improvement in engagement rates over a threemonth period.

Additional Experiences

Marketing Executive Intern | My AgenC - Dubai, UAE (Jan-March 2024)
Social Media Content Creator | Strive PT and Wellness - Montclair, CA (June 2023-March 2024)
Social Media and Email Management | Aethr LLC - Chicago, US (July-November 2023)
Social Media and Content Management | Ocean Roads - Victoria, AU (July-November 2023)

Core Skills

Facebook, Instagram, Tiktok, Twitter, Snapchat, Pinterest, LinkedIn
Zoho, Notion, Discord, Asana, ClickUp, Trello, Slack, Miro, Odoo, Basecamp
Klaviyo, Triple Whale, Meta Ads Manager, Meta Business Suite, Later, Sprout Social, Hootsuite, HubSpot
Google Docs, MS Office Canva, Capcut, Filmora
Paid Social Media Advertising
Social Media Strategy
Content Strategy and Creative Design
Influencer Marketing
Crisis Management
Data Analysis and Reporting
ROI Calculation
Customer Care and Community Management

Education

June 2015 - April 2022

PHINMA - UNIVERSITY OF PANGASINAN BA in Marketing Management (BSBA-MM)

Concentrations: finance, sales, marketing, advertising, human resource, and management in general.

Final year Project: Mosfree: A feasibility study on proposed organic mosquito repellent made out of garlic.
600 hours On-the-Job Training: Sutherland Global Services (Amazon Customer Service)

Additional information & Interests

Member at Junior Chamber International Philippines
Certified as Meta (Facebook) Digital Marketing Associate
Awarded as Best Intern during the Internship Program A.Y 2018-2019
Pioneer Choreographer and member of The Big Cheese