The Social Wiz | The Social Wiz

The Social Wiz:
Personal Branding Project

Through investing in certifications and masterclasses, I was able to transfer my skills and knowledge of branding into creating a personal brand for myself. Branding is more than just a logo. It is about the who, why, what, and how of a business conveying value to a target audience. I want to convey to recruiters & businesses who I am, what I have achieved, and what I can offer them. In a competitive and saturated pool of marketing jobseekers, I wanted to create an identity for myself and stand out as creative, reliable, and professional.

Understood my why
Defined what I value
Identified my target audience
Defined my value proposition
Developed my personal brand elements and framework
Developed a marketing strategy

The Process

My Why

I wanted to create a strong personal brand to help me stand out from the saturated pool of marketing jobseekers, show you what I can do and express my creativity outside the typical CV/Cover Letter format. Developing my personal brand allowed me to express my values and tell my story to help build credibility and trust. I want my brand to symbolise who I am - creative, reliable and professional; and quirky 👻.

Target Audience

Recruiters & Companies

My main target audience is recruiters and companies that will potentially hire me. I understand that the hiring process is time intensive and difficult. I want to stand out from the crowd and make a recruiter's life easier by developing a strong and consistent personal brand focusing on what I can do for the company now and in the future. This includes a well-developed portfolio, CV and LinkedIn page that includes relevant experience, certifications, processes, strategy and results.

Core Values

Approach with Creativity

I like to approach with a creative mindset and do things in a different way. Whether it is through strategies, processes or design I like to think outside the box and push for success within the company.

Continuously Improve

I look for new and challenging situations to learn and grow my skills and knowledge. I am constantly up-skilling and staying up-to-date with industry trends. The marketing field allows for endless opportunities to grow and learn, I will take those opportunities!

Be Reliable

I am dependable to deliver results and drive company success. I build trusting relationships through consistency and professionalism.

Having a Fresh Perspective

I approach everything in life with curiosity and a fresh perspective. I bring unique insights, strategies and processes to the table. I will constantly bring new fresh ideas forward because I will always be a student, and I will always be learning.

Brand Elements

My Vision and Purpose

"To look for my next opportunity to make a change. The digital way."

Positioning

To make social media marketing bite size, fluff free and straightforward for businesses,

Personality

Crafty and Creative
Relationship Driven
Wizard Energy

Big energy + almost freakish expertise = Big wins and harmonious ongoing relationship with the company

Brand Voice

Quirky - Unafraid to challenge the status quo and be me.

Using unexpected examples
Taking the contrarian viewpoint
Expressing ourselves.

Irreverent - we take our products seriously; I don't take myself seriously.

Playful
Using cool and fun illustrations

Branding Kit

Key Achievements

Created a Branding and Marketing Strategy for the brand.
Published a Wix and Canva website for recruiters, companies and clients.
Created a CV and used similar brand assets to my portfolio.
Created branded templates for e-mail, reports, proposals, presentations and portfolios.
Updated my LinkedIn with brand assets to stay consistent and on brand.

My Future Goals

I will continue to develop my personal brand because I am constantly learning, up-skilling and faced with new opportunities to grow.

The Social Wiz: Personal Branding Project