The Smoke Times

Social Media Management, Social Media Campaign Strategy, Ads Management, Community Management, Content Planning

The Smoke Times is dedicated to celebrating and exploring the rich and diverse culture of smoking. The platform serves as a captivating and informative hub for enthusiasts of cigars, vapes, e-cigarettes, cannabis, hookah, and everything in between. As the social media manager of The Smoke Times, my goal was to curate captivating content, foster a strong community, and promote responsible smoking practices.

My Role

Social Media Manager, Social Media Strategist,

Brand Management, Project Management,

Community Engagement, Content Creation and Management

Background

Increased Follower Count: Successfully grew the startup's Instagram followers from 24 to 2.7k within 2 months, indicating improved brand visibility and audience engagement.
Engagement Rate Improvement: Implemented content strategies that led to a significant increase in the engagement rate.
Brand Consistency: Developed a cohesive and recognizable brand identity across all content, maintaining a consistent visual theme and tone of voice that resonated with the target audience.
Content Calendar Implementation: Created and adhered to a content calendar, ensuring a consistent and timely posting schedule, which contributed to higher engagement and follower retention.
Analyzing and Iterating: Regularly analyzed the performance of posts, stories, and reels, identifying trends and patterns to inform future content strategies and optimize audience engagement
Tracking KPIs: Established key performance indicators (KPIs) for follower growth, engagement, and conversion, regularly monitoring progress and adjusting strategies accordingly.

Goals

Increase brand awareness: Build a strong social media presence that helps increase brand recognition and reach more potential customers.
Grow social media following: Build a larger social media following, which can help increase engagement, reach, and ultimately drive more sales.
Boost engagement: Increase social media engagement through strategies such as posting more frequently, incorporating video content, and engaging with followers.

Sample Postings