Email Designing | The Social Wiz

Email Marketing & Creative Direction

Email marketing is one of my core skills—and a big part of my work is leading the creative side behind it.

I lead the creative direction for email campaigns and handle a large part of email production. My focus is making sure ideas don’t just stay as ideas but actually turn into high-performing email creatives. Everything I build is intentional, structured, tested, and focused on conversion rather than just design.

With 3+ years of experience in affiliate and performance email marketing, I’ve worked across both execution and leadership roles, helping teams build email systems that are consistent, scalable, and performance-driven.

Background

Worked with an agency handling affiliate campaigns for well-known U.S. brands, gaining experience in scaling email creatives for established markets
Began my career working hands-on in email production, focusing on building and executing email creatives for live campaigns
Developed my skills in email design through performance marketing, where structure, messaging, and layout were directly tied to conversion results
Gained extensive experience in affiliate and performance-driven campaigns with consistent exposure to high-volume email production
Progressed into a creative leadership role with a focus on email design direction and campaign execution
Built a performance-oriented approach to email design, using testing and campaign data to guide creative decisions
Took on greater responsibility in overseeing the production of email creatives across teams, ensuring consistency and scalability
Currently remain actively involved in email design while leading the creative direction of email marketing campaigns

Sample Works